GREENYC : small steps, big strides
It is a program aimed at educating, engaging, and mobilizing New Yorkers. It was developed to help the city achieve its sustainability goals of zero waste by 2030 and net-zero carbon generation by 2050.
The main purpose of the project is to assist the society in taking easy but effective sustainable actions that have great implications for themselves and for the whole city. To achieve this, infographic and pictogram preparation, training, and video preparation studies were carried out.
Also, an official green mascot, called Birdie, has been created on social media to help people make more sustainable decisions in their daily actions.